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Data protection

 

 

 

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is given in the subsequent processing operations.

"Personal data" means any information relating to an identified or identifiable natural person.

server log files

You can visit our website without providing any personal information. Every time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page called up, the date and time of the call, the IP address, the amount of data transferred and the requesting provider. the

Processing takes place on the basis of Article 6 (1) (f) GDPR from our overriding legitimate interest in ensuring trouble-free operation of our website and improving our offer.

Your data may be transferred to third countries outside the European Union for which a

adequacy decision by the EU Commission. If there is no adequacy decision by the EU Commission, such as for transfers to the USA, the data transfers are based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/ law/law-topic/data-protection/international-dimension-dataprotection/standard-contractual-clauses-scc_de

Contact

Responsible

Contact us if you wish. The contact details of the person responsible for data processing can be found in our imprint .  

 

Customer contact via e-mail

If you initiate business contact with us by e-mail, we will only collect your personal data (name, e-mail address, message text) to the extent you have made them available. The data processing serves to process and answer your contact request.

If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Art. 6 Para. 1lit. b GDPR.

If contact is made for other reasons, this data processing takes place on the basis of Article 6 (1) (f) GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object to the processing of your personal data based on Article 6 (1) (f) GDPR at any time.

We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form

When you use the contact form, we collect your personal data (name, email address, message text) only to the extent you have provided. The data processing serves the purpose of establishing contact. If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR.

If contact is made for other reasons, this data processing takes place on the basis of Article 6 (1) (f) GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object to the processing of your personal data based on Article 6 (1) (f) GDPR at any time.

We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Customer Account Orders

customer account

When you open a customer account, we collect your personal data to the extent specified there. the

Data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the revocation. Your customer account will then be deleted.

Collection, processing and disclosure of personal data when placing orders

When you place an order, we only collect and process your personal data to the extent that this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Non-provision means that no contract can be concluded. The processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR and is necessary for the fulfillment of a contract with you.

 

Your data will be passed on, for example, to the shipping companies and dropshipping providers, payment service providers, service providers for order processing and IT service providers you have selected. In all cases, we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.

Your data may be transmitted to third countries outside the European Union for which the EU Commission has issued an adequacy decision. If there is no adequacy decision by the EU Commission, such as for transfers to the USA, the data transfers are based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at:

https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standardcontractual-clauses-scc_en

advertising

Use of your personal data for sending postal advertising

We use your personal data (name, address) that we received as part of the sale of goods or services to send you postal advertising, provided you have not objected to this use. The provision of this data is necessary for the conclusion of the contract. Non-provision means that no contract can be concluded.

The processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in direct advertising. You can object to this use of your address data at any time by notifying us. the

Contact details for exercising the objection can be found in the imprint .

Use of the e-mail address for sending newsletters

Irrespective of contract processing, we use your e-mail address exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Your data will be passed on to a service provider for e-mail marketing as part of order processing. A transfer to other third parties does not take place.

payment service provider

Using PayPal

All PayPal transactions are subject to the PayPal Privacy Policy. You can find them

at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic character string that enables the browser to be clearly identified when the website is called up again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them and prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.

You can use the links below to find out how you can manage (including deactivate) cookies in the most important browsers:

Chrome: https://support.google.com/accounts/answer/61416?hl=en

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-allow-and-reject

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies

Unless otherwise specified below in the data protection declaration, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after you have changed pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change.

The use of cookies or comparable technologies is based on § 15 paragraph 3 sentence 1 TMG. The processing of your personal data takes place on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in guaranteeing the optimal functionality of the website and a user-friendly and effective design of our offer. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.

Analysis of advertising tracking

Use of Google Analytics

We use the web analytics service Google Analytics from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.

The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. Among other things, the following information can be collected: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website via which you visit our website). visited the website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated in this way about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks . Both Google and state USB authorities have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you

will.

IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. Cookies or comparable technologies are used with your consent on the basis of Section 15 (3) sentence 1 TMG in conjunction with Article 6 (1) (a) GDPR. Your personal data will be processed with your consent on the basis of Article 6 Paragraph 1 Letter a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation.

You can find more information on the terms of use and data protection at https://www.google.com/analytics/terms/de.html or at  https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de .

Using the Facebook Pixel

We use the "Custom Audiences" remarketing function of Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland "Facebook") on our website.

Facebook Ireland and we are jointly responsible for the collection of your data that takes place when the service is integrated and the transmission of this data to Facebook. The basis for this is an agreement between us and Facebook Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is under  https://www.facebook.com/legal/controller_addendum accessible. According to this, we are particularly responsible for fulfilling the information obligations according to Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service and for complying with the obligations according to Art. 33 , 34 GDPR to the extent that a personal data breach affects our obligations under the Joint Processing Agreement. Facebook Ireland is responsible for ensuring the rights of data subjects in accordance with Articles 15 - 20 GDPR

enable compliance with the security requirements of Art. 32 GDPR with regard to the security of the service and the obligations under Art. 33, 34 GDPR, insofar as a breach of the protection of personal data affects the obligations of Facebook Ireland under the agreement on joint processing.

The purpose of the application is to target visitors to the website with interest-based advertising on the social network Facebook. For this purpose, the Facebook remarketing tag was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads.

Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at:  https://www.facebook.com/legal/EU_data_transfer_addendum .

The use of cookies or comparable technologies is based on § 15 paragraph 3 sentence 1 TMG. The processing of your personal data takes place on the basis of Article 6 Paragraph 1 lit. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation. You can disable the Custom Audiences remarketing feature here. You can find more information about the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy in Facebook's data protection information at https://www.facebook.com/about/privacy/ .

Use of Google Ads conversion tracking

We use the online advertising program "Google Ads" on our website and, in this context, conversion tracking (evaluation of visits). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.

If you click on an ad placed by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. As a result, there is no way that cookies can be tracked through Ads customers' websites. The information obtained using the conversion cookie is used to generate conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .

Cookies or comparable technologies are used with your consent on the basis of Section 15 (3) sentence 1 TMG in conjunction with Article 6 (1) (a) GDPR. Your personal data will be processed with your consent on the basis of Article 6 Paragraph 1 Letter a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation.

For more information and Google's privacy policy, visit: https://www.google.de/policies/privacy/

Use of Google AdSense

We use the AdSense function of Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws. The data processing serves the purpose of renting advertising space on the website and on this the visitors of the

Target the website with interest-based advertising. Using this function, visitors to the provider's website are shown personalized, interest-based advertising from the Google Display Network. Google uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at:  https://policies.google.com/privacy/frameworks . Google may transfer this information to third parties where required to do so by law or where such third parties process the information on Google's behalf. Under no circumstances will Google associate your IP address with other Google data.  

 

Cookies or comparable technologies are used with your consent on the basis of Section 15 (3) sentence 1 TMG in conjunction with Article 6 (1) (a) GDPR. Your personal data will be processed with your consent on the basis of Article 6 Paragraph 1 Letter a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation.

You can find more information and Google's privacy policy at: https://www.google.com/policies/technologies/ads/ and  https://www.google.de/policies/privacy/

Use of Google Inc.'s remarketing or "Similar Audiences" function.

We use the remarketing or "similar target groups" function of Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.

The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. Visits to the website as well as anonymous data about the use of the website are recorded via the cookies. There is no storage of personal data of visitors to the website. If you then visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas. Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA.

The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of the

personal data, available at: https://policies.google.com/privacy/frameworks.

Cookies or comparable technologies are used with your consent on the basis of Section 15 (3) sentence 1 TMG in conjunction with Article 6 (1) (a) GDPR. Your personal data will be processed with your consent on the basis of Article 6 Paragraph 1 Letter a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation.

You can find more information about Google Remarketing and the associated data protection declaration at:

https://www.google.com/privacy/ads/

Use of the Pinterest tag

We use the Pinterest tag from Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland "Pinterest") on our website.

The purpose of the application is to target visitors to the website with interest-based advertising on the social network Pinterest. For this purpose, the Pinterest conversion tag was implemented on the website. This tag is used to establish a direct connection to the Pinterest servers when you visit the website. This transmits to the Pinterest server which of our pages you have visited. Pinterest assigns this information to your personal Pinterest user account if you are logged into the social network. If you visit Pinterest, you will then be shown personalized, interest-based Pinterest ads. If you access our website via a pin on the Pinterest social network, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the pin and were redirected to this page. The information obtained with the help of the conversion cookie serves the purpose of creating conversion statistics and thus optimizing our website. The following information can be processed here: Total number of users who clicked on one of our pins and were forwarded to our website, subpages visited on our website (e.g. category or product pages), search queries on our website, the contents of your shopping cart, completed transactions.  

 

Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-dataprotection/standard -contractual-clauses-scc_de .

Cookies or comparable technologies are used with your consent on the basis of Section 15 (3) sentence 1 TMG in conjunction with Article 6 (1) (a) GDPR. Your personal data will be processed with your consent on the basis of Article 6 Paragraph 1 Letter a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation.

You can find more information on the collection and use of data by Pinterest, your rights in this regard and options for protecting your privacy in Pinterest's data protection information at https://policy.pinterest.com/de/privacy-policy .

Plugins and Miscellaneous

Use of Google Tag Manager

We use the Google Tag Manager from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.

This application manages JavaScript tags and HTML tags used to implement tracking and analysis tools in particular. The data processing serves the purpose of the needs-based design and optimization of our website.

The Google Tag Manager itself does not store cookies, nor is personal data processed as a result. However, it enables the triggering of additional tags that can collect and process personal data.

More information on terms of use and data protection can be found here .

Use of Google Maps

We use the function for embedding Google Maps maps from Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google") on our website.

If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.

The function enables the visual representation of geographic information and interactive maps. Google also collects, processes and uses data from visitors to the website when the pages in which Google Maps are integrated are accessed.

Your data may also be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at:  https://policies.google.com/privacy/frameworks .

Cookies or comparable technologies are used with your consent on the basis of Section 15 (3) sentence 1 TMG in conjunction with Article 6 (1) (a) GDPR. Your personal data will be processed with your consent on the basis of Article 6 Paragraph 1 Letter a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation.

For more information on how Google collects and uses data, see Google's privacy policy at  https://www.google.com/privacypolicy.html . There you can also change your settings in the data protection center so that you can manage and protect your data processed by Google.

Use of Google Fonts

We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.

The data processing serves the purpose of the uniform display of fonts on our website. In order to load the fonts, a connection to Google servers is established when the page is accessed. Among other things, your IP address and information about the browser you are using is processed and transmitted to Google. This data is not linked to your Google account. Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .

The processing takes place on the basis of Art. 6 Paragraph 1 lit. f GDPR from our overriding legitimate interest in a user-friendly and aesthetic design of our website. You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data based on Article 6 (1) (f) GDPR by notifying us.

You can find more information on data processing and data protection at https://www.google.de/intl/de/policies/ and at  https://developers.google.com/fonts/faq .

Using Algolia

We use the Algolia search function of Algolia SAS (55 Rue d'Amsterdam, 75008 Paris, France; “Algolia”) on our website.  

 

The data processing serves the purpose of making it easier to find the information contained on our website and of user-friendliness. Algolia uses technologies such as cookies. Among other things, the following information can be collected: IP address, date and time of the page view, information about the browser you are using and the operating system you are using. The data is stored on Algolia's server for a period of 90 days.

Your data may be transferred to third countries such as the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimensiondata-protection/standard -contractual-clauses-scc_de

The use of cookies or comparable technologies is based on § 15 paragraph 3 sentence 1 TMG. The processing of your personal data takes place on the basis of Art. 6 Para. 1 lit. f DSGVO from our overriding legitimate interest in identifying our customers and targeting them with interest-based advertising. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.

You can find more information on data protection and the use of cookies at Algolia at https://www.algolia.com/policies/privacy/ .

Data subject rights and storage period

Duration of storage

After completion of the contract, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the period has expired, unless you have consented to further processing and use.

rights of the data subject

If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to correction, to deletion, to restriction of processing, to data portability.

 

In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to the processing based on Art. 6 Para. 1 f GDPR and to processing for the purpose of direct advertising.

Right of appeal to the supervisory authority

According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully.

Right to object

If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 Paragraph 1 lit. f GDPR, you have the right to object to this processing at any time for reasons that arise from your particular situation with effect for the future.

After an objection has been raised, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After the objection has been raised, we will stop processing the data concerned for the purpose of direct advertising.

last update: 27.10.2020

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